Creating Evergreen Pins for Pinterest: 3 Surprising Tricks

Have you ever had a breakthrough discovery entirely by accident? I’ve had that happen to me a lot lately. Here’s one example of a huge inconvenience turning into a gigantic blessing. I learned a lot about making improved, SEO-friendly, evergreen pins for Pinterest along the way, but it wasn’t easy. I wish I had known these tips sooner. I’m sharing them with you to potentially save you a lot of time and effort. Here’s the story, friends.

evergreen pins for pinterest increasing engagement pink and gold office

What are Evergreen Pins for Pinterest?

An evergreen pin is a pin which may be used over and over for multiple seasons and years. The content is applicable over an extended period of time. The pins may generate blog traffic for months, even years. Recipes are good candidates for evergreen posts, as long as they are not for seasonal holiday dishes. A post which could be used over and over again for months or years to drive traffic to my blog? Count me in!

The Disaster (Also the First Trick to Making a Pin Evergreen)

My first step was to modify the URL (web address) of my blog posts. I thought it would be simple. In WordPress, I clicked over on the Settings, then Permalinks, then Common Settings. I don’t know why, but the default in WordPress is the Day and Name option in the URL. According to something I read somewhere, having the date in the URL is bad for Search Engine Optimization (SEO). Also, having the date of publication in a URL would definitely NOT be a good idea for any pins I wanted to use for months and years on end. I chose to change the option to Post Name.

Evergreen Pins for Pinterest General URL Setting

I thought it would just change my post URL settings going forward, but no. All of my post links were changed retroactively. Do you know where I am going with this? Yes, folks. Now, all of the links to my posts in previous Pinterest pins no longer worked. Here’s one: https://fluxingwell.com/2019/01/19/unique-valentine-gifts/

As you can see, (if you clicked on the link), the old link led to this:

Page Not Found Graphic

The new link looked like this: https://fluxingwell.com/unique-valentine-gifts/ and led to the post.

Yikes! I had to redo multiple pins on Pinterest, as well as any links to previous posts which appeared in other posts. It was a mess, and of course I could not possibly track down the pins which had been shared. Tip number 1: You should change the Permalink setting right away when you are starting your blog. If you have not done this, and you have been blogging for awhile, you just have to weigh your options. I had been blogging for about 6 months when I made this adjustment. Take heart, though. There was a big benefit to this setback.

The Big Benefit (The Second Trick)

I was not looking forward to reworking all of my pins to reflect the new links, but I had to do it. I began by doing something most people avoid: I deleted all of the old pins I could find. After that, I designed new pins to reflect the new links. Along the way, I reworked some of the featured images and posted the new pins. Guess what? My Pinterest views and blog traffic got a boost! However, I noticed that each blog post still had the publication date at the top of the post. I needed to change that in order to create evergreen pins for Pinterest. The WordPress style I chose would not allow me to change the option, or so I thought.

Fortunately, I stumbled across the Date Format and Time Format settings under General Settings in WordPress. Tip number 2: Change the Date Format and Time Format.

Evergreen Pins for Pinterest Date Time Format

I tried leaving the Date format blank, but my blog post still read “Posted on” at the top, with a blank nothing afterward. It looked funny, so I revised the Custom box to read F j, which in the Date settings meant month and day. I left out the year, so my hope for having evergreen pins for Pinterest could become a reality. I also left the Custom box in the Time Format blank. Hooray! One more step was finished.

One Final Detail (The Third Trick)

Finally, I looked at the comments I had received previously for the updated posts. I checked to see if they had dates on them. To my immense relief, all that showed up was the month and day, not the year. Here’s an example:

Evergreen Post Comments

Since I no longer had the time listed as an option, there was nothing after the “at”, which might appear a little funny. I may, at some point, decide to add the time back into my settings. For now, I think I’ll leave it. Your particular WordPress style may be different, so it would be a good idea to check your Comments section in your posts to see for yourself how yours looks.

Hooray for Evergreen Pins for Pinterest!

I now have high hopes for my evergreen pins for Pinterest. I hope they keep circulating for a long time to come. Pinterest is by far the largest source of traffic to the Fluxing Well blog, and I would be thrilled to have evergreen pins continue to be effective traffic-drivers to my blog posts.

Creating Evergreen Pins for Pinterest

What About You?

You may have your own tricks for making evergreen pins for Pinterest. If you do, I’d love to know about them, if you feel comfortable letting others know your strategies. I’m always experimenting to see which pins perform better, and I am open to any suggestions you might have. If you don’t want to have your links change retroactively, you might try manually editing out the date in the URL for each one as you write it. In retrospect, the retroactive link changes forced me to improve my Pinterest pins. I just wish I had done it sooner to avoid some of the hassle.

If you like what you’ve read today, and would like some free Pinterest templates to save you some time, please consider subscribing. If you are in search of more Pinterest tips and inspiration, I have a group board on Facebook called Blogging Well with Pinterest. Here’s a link to my Pinterest account as well: http://www.pinterest.com/fluxingwell

Pinterest Profile September

Thank you for taking the time to visit my site today! Have a wonderful week!

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24 thoughts on “Creating Evergreen Pins for Pinterest: 3 Surprising Tricks”

  1. Hi Lisa, I’m confused as to why you couldn’t show the date on your blog post? Is it because you didn’t want anyone who clicked through to see that the blog was ‘old?’ Or is it to do with how Pinterest would ‘rank’ it?

    Thanks

    Reply
    • Yes, if the year was a few years back, people might not be as likely to spend time reading. Now that I have just the month and day, I don’t feel as much pressure to update, although I do try to update posts when I have time. The date of a post is more of a Google ranking factor, so keeping posts updated is important. If the year isn’t shown at the top of a post, it might not appear outdated as quickly. Hope this helps!

      Reply
  2. I will have to check this out. Some much to learn and so little time.

    Reply
    • Mike,

      It’s so true! It’s tough to prioritize. You are doing great with your blog!

      Lisa

      Reply
  3. Those are are really great tips! Will have to check my comment dates 🙂

    Reply
    • Ann,

      I’m glad you liked the tips. I still haven’t found a way to fix the comment dates. If you figure it out, please let me know!

      Lisa

      Reply
  4. Thanks for the heads up! I will definitely make sure I’m doing this.

    Reply
    • Zoriana,

      You are most welcome. I am happy to share things I learn, even if it’s by accident. Thanks for commenting!

      Lisa

      Reply
  5. Oh wow, I wish I had known to remove the date before starting to create pins. I will have to think about whether I want to go back and delete and re-do all of them now, knowing this. Thank you for sharing the pros and cons.

    Reply
    • Emily,

      Sure thing. One thing you could do is just change the date settings in the post itself, so that when people read the post, they don’t see the year. That would not affect the URL. It’s tough to decide what to do, I know. Going forward, you could just change the URL manually for each post, if you like. Thanks for your comment!

      Lisa

      Reply
  6. Thanks for that information on the WordPress. I am still trying to work my way around and I just let WordPress name things for me. I will go in and take a look and try to make these small changes!

    Reply
    • Brenda,

      There are so many details, and I am always learning new things as well. Thanks for commenting, and good luck with your blog!

      Lisa

      Reply
  7. Great tips! I’m forever trying to create evergreen content and trying to get my pins to, somehow, take off. It seems to be working, but slowly.

    Reply
    • Nyxie,

      I’m glad you liked the tips. That’s the key, I think, with Pinterest. Slow and steady wins the race! Thanks for your positive words!

      Lisa

      Reply
  8. Great tips! Thanks so much for sharing.

    Reply
    • Amanda,

      You’re welcome! Glad you liked them!

      Lisa

      Reply
  9. I still feel like I know nothing about Pinterest after all this time. I had no idea there was such a thing as evergreen pins. Glad I gave this a read, gave me just a bit more knowledge of how Pinterest works and what to do for it.

    Reply
    • Sarah,

      There is definitely a lot to learn, and I’m learning new things all the time. I’m happy you gained some new knowledge!

      Lisa

      Reply
  10. I’m new to blogging and Pinterest so I’m still feeling my way around. I try to read blogs to gain more understanding as much as I can! 🙂

    Reply
    • Sandra,

      I do the same, and am always learning something new. Thanks for taking the time to read and comment!

      Lisa

      Reply
  11. Excellent post! I had never heard of evergreen posts on Pinterest? Great and easy to follow information. Thank you for sharing and best wishes.

    Reply
    • Cheryl,

      I’m glad you found the information easy to follow. I was afraid it was a bit too technical. Your comment helps put my mind at ease. Have a great week, and good luck with using Pinterest!

      Lisa

      Reply
  12. I never knew about the evergreen pin. Thanks for the tip!

    Reply
    • Emma,

      Glad to offer something new to you. Thanks for the positive feedback!

      Lisa

      Reply

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