Gravatars: Essential for Successfully Branding a Blog

What in the world is a gravatar? I was asking myself this very thing recently, so I did some research. For those of you who subscribe to this blog because of the recipes or the gardening posts, this post about gravatars still might be of interest to you. You can impress your friends and neighbors with your newfound knowledge of a technical term. When you see a gravatar, you may casually remark, “Oh, isn’t that an interesting gravatar that person has?”

Gravatars Defined

To answer the question about what a gravatar is, I’ll refer to the term avatar. An avatar is an image which appears beside your name when you post comments in an online class, for example. A gravatar is a globally recognized avatar which appears beside your name whenever you comment on a blog post, no matter which site you are on. Basically, the image follows you from site to site, as long as you use the email address associated with the related gravatar.

Why is a Gravatar Needed?

A gravatar is not only visible in your blog comment forum, but is visible in other blog comment forums as well. If you comment and actively engage with other blogs, people will start to recognize your gravatar. It will become an identifiable part of your brand. I use the same picture for my gravatar that I use across all of the social media platforms I participate in. Here’s mine. Look familiar?

gravatar image Lisa

This is one of my favorite photos. My husband took it on the first day of school last year. It was the first time I’d had a “back-to-school” photo by myself in many years, so I was a little sad. I was missing our boys, who were both away at college.

Do you have a favorite photo of yourself you use for your social media accounts? If so, I suggest you stay as consistent as possible and use the same one for your gravatar. It will be much better than the sad little anonymous default gravatar image, which looks like this:

default gravatar image

This is what you see when someone comments on one of your blog posts and hasn’t yet set their gravatar. If you wish, you can change this in WordPress by going to Settings and Discussion in the left menu bar. This default is called Mystery Person. This is not how I wanted to appear when I commented on other blogs. Yet this was what people saw in blog discussions for months, even on my own blog, until I set my gravatar. I wish I would have know about gravatars sooner. I need to add another tip to my Beginning Blogger Tips for Success blog post!

How to Create a Gravatar

To create a gravatar in WordPress, click on Users in the left menu bar. Select Your Profile, and scroll down to your Profile Picture. Click on the word Gravatar, which will take you to the Gravatar site.

gravatars step one

Once at the Gravatar site, you will be prompted to sign in. Sign in with your usual WordPress username and password.

gravatar website

gravatar login page

Once logged in, you will be prompted to enter your email address associated with your WordPress account. This will be the email associated with your gravatar. You will also be prompted to add an image. Since I already had a gravatar chosen when I wrote this post, you will see my gravatar image pictured.

gravatar manage

That’s it! Now, when you reply to comments in your blog’s discussion area, everyone will see your gravatar. When you comment on other blog posts, everyone in that discussion will see your gravatar. Your image will be globally recognized!  Just remember to fill in the email address associated with your gravatar in the email box when you are commenting.

3 Lesser Known Gravatar Hacks for Bloggers will give you essential tips about gravatars, or globally recognized avatars. Gravatars are an essential part of branding a blog. Bloggers who are serious about blogging use a gravatar to expand blog reach increase blog traffic and grow a blog subscriber list. Be recognized! Define your brand with a gravatar. #blogging #bloggingtips #blogger #blog #branding #brandingtips #blogger #bloggingforbeginners #blogginginspiration #bloggingdesign #bloggerstyle

Do You Know Which Image You Are Going to Use for Your Gravatar?

It was easy for me to choose an image to use for my social media accounts and for my blog. I really don’t have many photos taken of me by myself. I’m usually the photographer in the family. Whenever I am in a photo, it’s usually a group shot at a family event. Maybe you have many photos to choose from. If you choose a photo to use for your gravatar, I’d love to see it. I will see it if you decide to share a comment on this post. One more essential step in your branding process will be complete!

If you like what you’ve read today and would like access to other blogging tips and printables in my free resource library, please consider subscribing. You will also be the first to receive access to new posts when they are published. I’d be thrilled if you decided to become part of the Fluxing Well tribe!

In this post, I’ve discussed an essential element of branding and having your gravatar globally recognized. Instead of signing off with my usual logo, I’m trying an experiment. I’m signing off with my signature image. Is it too much? Please feel free to let me know which you prefer, the blue logo or the image at the end of a post, and have a super week!

circle brand photo

14 thoughts on “Gravatars: Essential for Successfully Branding a Blog”

  1. I’ve always felt that gravatars are important. Mine usually shows up well, but sometimes it doesn’t. I guess it depends on the “app” that the website uses for comments. Hopefully, mine will show up here. LOL

    • Tina,

      Yes, I see your gravatar! I hope you can see mine as well. I can affirm that your gravatar is working, at least on the Fluxing Well site. Thanks for commenting and testing it out!


  2. Your Gravatar works perfect for your brand! I always feel like a logo takes away from what you are trying to convey and a personal image just gives your brand that perfect dose of “humanness”

    • Cynthia,

      Thanks so much for the feedback! I think I will keep the image at the bottom, but perhaps make it smaller. I appreciate you sharing your opinion.


  3. What a great post! I have to go do that!!

    • Lily,

      Yes, I can see that you still have the generic Mystery Person as your gravatar. Please let me know how it goes when you do go through the steps. I look forward to seeing your new gravatar when you get it set up. Thanks so much for your positive affirmation, and good luck choosing a photo for your gravatar!


  4. Good post! I am surprised by the number of people active in the blogging community that are still unaware of what a gravatar is and how it can benefit them!

    • Britt,

      Yes, I was one of them until a short time ago. No one ever mentioned it in the new blogger info I read. I’m going to update an older post of mine geared to new bloggers and add in the bit about a gravatar. Thanks so much for taking the time to comment!


    • Pernille,

      Thanks for being willing to share the post with others, and thanks for your positive words. I appreciate them!


  5. It’s so crazy when and where my graveyard shows up. Sometimes I don’t even recognize that I’m on a wordpress blog when out of nowhere up pops my photo with my daughter. Thanks fo walking me through the importance. I just kind of set it up one day and never looked back. It may need an update now that I think of it.

    • Brittany,

      Very interesting! Good luck with updating your gravatar, although the one you have now is very cute! Thanks for taking the time to comment!


  6. This is great! Is it available for wix bloggers as well?

    • Chantal,

      I’m not familiar with how Wix operates, as I’ve never set up a site on their platform, but I would hope that there is something similar. If you go to settings and view your profile, you may see the gravatar option. Thanks for commenting, and let me know how it goes!



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