How to Increase Email Subscribers: 3 Simple Strategies

Seeking to increase your subscriber list but having trouble designing a killer freebie or giveaway? I’m still working on designing dynamic freebies to offer to potential blog subscribers. In the meantime, what does a busy blogger do to steadily increase the number of subscribers on a blog’s email list? Here are three strategies which have helped to increase email subscribers to my blog. Each time I’ve implemented one of these strategies, I’ve seen an uptick in my subscriber list. Read on to learn about my simple strategies!

How to Increase email subscribers 3 simple strategies for success Pinterest image

Place a Subscriber Box at the Top of Each Page on Your Site

I can’t remember where I read this, but I came across the suggestion to place a subscriber box at the top of each page on my website. At first, I was hesitant. I thought it might seem too “spammy”. I’m not a fan of pop-up subscriber boxes, because they get in the way of what I’m trying to read. Some of them are difficult to close, and seem startling when I’m concentrating on reading a blog post. I thought that a subscriber box at the top of each page might be a good compromise. I’ve since had someone thank me for having my subscriber box so prominently displayed. That was great affirmation!

how to increase email subscribers laptop

If you’re not sure how to place the subscriber box at the top of each page, WordPress makes it easy. Just go to the Appearance section in the left sidebar and select Widgets from the menu. When you are in the Widgets window, just drag your subscription form (mine is from MailChimp) to the Header section.

How to increase email subscribers widget screenshot

My only complaint is that the subscription box is not centered when my site pages are viewed on a computer screen. The subscription box is centered when my site is viewed on a phone. That’s where most of my traffic comes from, so it shouldn’t bother me too much. Still, I hope to be able to center it sometime. Right after I made this change and moved my subscription box from my sidebar to my header, I noticed a 10% increase in my subscriber numbers.

Place a Subscriber Checkbox Below Your Blog Comment Box

Another way to increase email subscribers is by adding a subscriber checkbox underneath the box where readers leave comments about the blog post. This might seem like a no-brainer, but it took me awhile to figure out how to do this in my Mailchimp integrations on WordPress. If you have a different email subscriber service, yours probably has something similar. First, go to Mailchimp for WP (or other subscriber service) in the left menu in WordPress. Select “Integrations”, then select “Comment Form”. Within the Comment Form menu, you should select “Yes” by the “Enabled?” question. Further down the form, you should select “No”  by the “Pre-check the checkbox?” question.

How to increase email subscribers mailchimp screenshot

Be Aware of the General Data Protection Regulation (GDPR)

Why select “No”? As tempting as it may seem, if you pre-check the box, you may be in violation of the Consent section of the recently enacted GDPR law. Although originating in Europe, the regulation applies to any website Europeans could possibly visit. Everyone who has a web presence is affected. A brief explanation is provided by Mailchimp for its users here. If you are interested in more information about GDPR, I suggest this site, as it has the articles of the regulation linked in a well-organized format.

Conclude Each Blog Post With a Mention

The third strategy I used to increase email subscribers was to add a quick sentence at the conclusion of each blog post. I’m not going to display a screenshot of this strategy, because you will encounter it at the end of this blog post. I received some very good advice from Sarah Brumley of the Lemon Blessings blog. If you have specific freebies to offer for subscribers which are related to the topic of the post, add a brief mention about that as well.

For example, if my post is a recipe, I offer my free printable recipe cards as a suggestion along with a link to my “Subscribe” page. If my post is about gardening, I suggest the reader might be interested in my free printable garden notebook planner pages. You get the idea. At the end of this post, since this post is designed for those interested in blogging, I’ll offer my free printable checklist for increasing page views in Pinterest.

What Are Your Favorite Strategies to Increase Email Subscribers?

I hope you have found the information in this post helpful, practical and easily doable. Do you have other strategies to add to my list? Some of you probably have brilliant freebies to offer. Maybe you have even designed your own free course to increase email subscribers. I’d enjoy learning about what has worked for you!

(Alert! My final strategy for increasing email subscribers is ahead!) If you like what you’ve read today, and would benefit from a checklist detailing my steps to gaining more monthly viewers in Pinterest, please consider subscribing. Have a wonderful week, and may you have success in all of your efforts to increase email subscribers!

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36 thoughts on “How to Increase Email Subscribers: 3 Simple Strategies”

  1. Just now I was writing on e-mail marketing, your ideas of subscription will help me in my content. Thank you

    Reply
    • Jitendra,

      I’m glad my post came at a good time for you. Good luck with your email marketing, and thank you for your comment!

      Lisa

      Reply
  2. Wonderful tips. I can’t wait to implement on my own blog.

    Reply
    • Beth,

      Great! I’m so glad you liked what I shared. Thanks for your comment, and good luck with growing your email subscriber list!

      Lisa

      Reply
  3. Great tips, and thank you for including information regarding the gdpr, most people clearly know nothing about it!

    Reply
    • Ariana,

      Thanks so much for the positive affirmation. Yes, I know there are still bloggers out there who have the “Subscribe” box already checked. I hope they delete that soon and leave it unchecked, just to be on the safe side. Have a super week!

      Lisa

      Reply
  4. You’ve got some great tips! At the end of the day, very few people are going to go out of their way to subscribe. We need to make it as easy as possible for our readers if we want to see success!

    Reply
    • Britt,

      Thanks so much for the affirmation. Yes. the easier it is for people to subscribe, the better. I’m still working on adding more freebies, but I’m happy to have some additional strategies in the meantime. Thanks so much for your comment, and good luck with increasing your subscriber list!

      Lisa

      Reply
  5. Such simple strategies that I can integrate right away. Thank you for these Lisa.

    Reply
    • Brittany,

      You are very welcome! I hope these strategies work well for you. Thanks for the positive words and good luck with increasing your email subscribers!

      Lisa

      Reply
  6. Thank you for this post. Really helpful information! I will be implementing this.

    Reply
    • Betty,

      I’m so glad you found the post helpful. Thanks for the affirming words, and good luck with your writing endeavors!

      Lisa

      Reply
  7. Very helpful I just started my blog a month ago so as you can imagine I’m trying to get subscribers it’s hard ! I will apply these tips and hopefully I can increase them. Thank you for sharing I needed this !

    Reply
    • Adrienne,

      Yes, getting subscribers can be a challenge. I hope these tips help. Good luck with increasing your subscriber list!

      Lisa

      Reply
  8. Great idea to add this at the end. I like how it looks. And I totally struggle with the freebie thing. It’s a work in progress. I’m freebie challenged!

    Reply
    • Jenny,
      Yes, freebies are a challenge for me as well. I just haven’t had the time to create them. It’s one of my summer projects! Thanks for commenting, and good luck with your freebies!

      Lisa

      Reply
  9. These are great tips! I’m going to have to try some of these. Thanks!

    Reply
    • Tamra,

      I’m glad you liked the tips. If you have success with them, I’d love to know how it works for you!

      Lisa

      Reply
  10. So glad for these tips. I have been going back over old posts and adding subscriber boxes at the top and bottom and like you say having them in a prominent place definitely helps. Something I have noticed is that my sidebar subscriber box doesn’t work as well due to the majority of readers using their mobile phones so your advice is spot on.

    Reply
    • Diane,

      Yes, most of my readers are accessing my site from mobile devices as well, so the sidebar wasn’t working for me either. Thanks so much for the affirmation, and best of luck with all of your freelance writing projects!

      Lisa

      Reply
  11. I’ve been meaning to work on growing my email list for awhile now. This will be a great help. Thanks for the tips

    Reply
    • Candice,

      You are most welcome. If you try the tips, I’d be interested in knowing how they work for you. Thanks for the comment, and have a super weekend!

      Lisa

      Reply
  12. Love these tips on subscriber list building! Thanks for sharing 🙂

    Reply
    • Tam,

      You are very welcome! I’m glad you like them. Good luck with building your list!

      Lisa

      Reply
  13. This is great Lisa. It’s not something I’ve given any focus too which is not good really.

    This has spurred me on to make this a priority, thank you x

    Reply
    • Claire,

      I’m glad you feel spurred on, and I hope the tips work well for you. Thanks for your comment!

      Lisa

      Reply
  14. I seem to be doing a lot of this already, but until I have more incentives I feel like I’m not going to get the engagement I would like!
    Thank you for sharing this 🙂

    – Nyxie

    nyxiesnook.com

    Reply
    • Nyxie,

      Creating freebies and incentives is a challenge, isn’t it? Thanks so much for commenting, and good luck with increasing your engagement!

      Lisa

      Reply
    • Gena,

      You are most welcome. Thanks so much for your positive words.

      Lisa

      Reply
  15. This is great information Lisa. I did not know about the subscriber box underneath the comments. I am definitely going to be adding that to my blog. Thank you for sharing!

    Reply
    • Lasonia,

      I’m so glad you found a tip you could use. Thanks so much for letting me know, and good luck with all of your blogging endeavors!

      Lisa

      Reply
  16. Really helpful information. I need to work on increasing my email subscribers so this will come in handy as I work on that.

    Reply
    • Sarah,

      Increasing my email subscribers is something I’m constantly working on, and it’s not easy. Thanks for your positive comment, and best of luck as you work to increase your email subscriber list!

      Lisa

      Reply
  17. Hi Lisa, great ideas that all make sense. I’ve found success with a combination of sign up boxes in the sidebar as well as in the footer of my site, along with a slider that appears at the bottom of the page. But, I have not ‘asked for the business’ at the end of each post, nor do I use the box that a reader can check to subscribe then they comment, so I am going to utilize two of your suggestions!

    Reply
    • Candi,

      Awesome! I love your ideas as well. I’m so glad you found some ideas in my post. That means a lot to me, since you have a wealth of blogging experience. Thanks for letting me know you are going to use two of my suggestions, and happy blogging!

      Lisa

      Reply

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