Learn how to make an Idea Pin (also known as a Story Pin) for Pinterest using either a mobile device or a computer. Discover the advantages of posting Idea Pins, learn how to use them effectively, and get the easy step-by-step instructions for designing and posting an Idea Pin of your own. If you complete the challenge, you’ll get a chance to share your Idea pin. You’ll also get the option to grab a related freebie as well as gain new knowledge to help your Pinterest account grow. As an advocate of using Pinterest for getting website traffic and selling products, I’ve found Idea Pins to be a dynamic way to help my Pinterest account to thrive. If you have been asking yourself how to make Story Pins or Idea Pins on Pinterest, you’re in the right place. Ready to learn how to make an Idea Pin on Pinterest? Let’s get started!
What is an Idea Pin?
What are idea pins on Pinterest? An Idea Pin (formerly known as a Story Pin, and the terms are used interchangeably throughout this post) on Pinterest is similar to a story on Instagram or Facebook. The option is available to those who have a Pinterest business account. When you post a new Idea Pin, your profile picture will appear at the top of the Pinterest Smart Feed of your followers. Idea Pin images are sized the same as an Instagram or Facebook story post, so the Instagram story template may be used for creating an Idea Pin. Idea Pins are featured at the top of each Pinterest account, so they get a lot of attention.
Advantages of Idea Pins
Before getting started with the Idea In Challenge, it’s important to discuss the advantages of creating Idea Pins. Idea Pins showcase the account of the creator after the final image of the story. People who post a lot of Idea Pins have reported a substantial increase in Pinterest followers. Another advantage, just recently added by Pinterest, is the ability to link to a product pin. This is can be especially valuable to anyone who uses Pinterest to promote a product. My own Etsy shop sales have increased due to being able to link my product pins to Idea Pins. If you are a seller, it’s important to learn how to create Idea Pins (Story Pins) on desktop or mobile for Pinterest.
Idea Pin Challenge Step 1
The first step in learning how to make an Idea Pin is to decide on a good story to tell. Where do you get Pinterest Story Pins ideas? Remember, you are telling a story. Think of a blog post or product you want to promote. Ideally, it might be something that has multiple steps so that you can give step-by-step instructions on each slide. You can also make a persuasive Idea Pin giving reasons about why do something. This can be great for product promotion. Once you have your idea, choose your favorite design program, like Crello or Canva to begin creating.
Idea Pin Challenge Step 2
The next step in learning how to make an Idea Pin is to create your designs. Choose the Instagram Story template and make a series of slides showing your steps. I like to duplicate and have each slide saved as a separate design so I don’t have to download a zipped folder. Try to have at least 5 slides and end with a call to action on your final slide. Here’s an example of an Idea Pin I created that is linked to a product.
Idea Pin Challenge Step 3
You are now ready for the next step in learning how to create Idea pins on Pinterest. Download your images, then in Pinterest, choose Create Idea Pin. You will add your images and finally be given an option to link to a product pin. For now, the option to link to a product is only appearing for Idea Pins created on a mobile device. How do I create an Idea Pin (Story Pin)? Here’s a brief overview of how to create an Idea Pin using a mobile device.
Watch this video to see how it’s done on a laptop. The controls are different on a laptop or desktop than on a mobile device. You cannot link to a product when designing a story pin with a computer, unfortunately.
Idea Pin Challenge Step 4, The Final Step
Once you have created your Idea Pin, spread the word by sharing the pin link. How do you share a link to an idea Pin? Just click on the three little dots in the upper right corner when viewing your Idea Pin on a mobile device. You’ll get a menu with an option to Copy link.
To get a shareable link to an Idea Pin when viewing on a computer, just hover over the Idea Pin you want to share. You will see an upload symbol. If you click on that, you will get a menu with a variety of sharing options, including the ability to copy the link.
Once you have your link copied, post the link in the share thread in the Blogging Well for Pinterest Facebook group with the hashtag #IPCFinished and I’ll give your Idea Pin some love on Pinterest. To find the thread, just do a search on the group page and type in “IPC finished”. What, you’re not in the group? It’s a great place to get Pinterest ideas, as well as get Pinterest tips and tricks to help your account grow. There are share threads and Pinterest Pointers posted each day.
If you’re not in the group, you can send an email to firstname.lastname@example.org with the link to your completed Idea Pin. Please put IPCFinished in the subject line and I’ll click on your Idea Pin link and give it some attention.
Common Questions About Idea Pins
Idea Pins are not available to me yet. How do I gain access to Idea Pins? If you have a Pinterest business account but have not yet gotten access to Idea Pins, fill out this Pinterest Story Pins request form. You should receive a response in one or two days. According to Pinterest, factors that affect whether or not Idea Pins are available include the country you live in as well as your previously published content.
How do I add a link to my idea pin? As of this writing, Idea Pins are only able to link to product pins or affiliate links. It would be nice if Idea Pins could drive traffic to your website, but for now, they are best for increasing followers and promoting products.
Can you record a video in the Idea Pin builder on Pinterest? When you click on the plus sign to create an Idea Pin, you will notice a record button at the bottom of the screen. Yes, it is possible for you to record a video for an Idea Pin directly in Pinterest if that is how you prefer to create.
How do users find the Idea Pins I create? You want to be sure to optimize your Idea Pin for Pinterest SEO (search engine optimization). To do this, you will want to make sure to have text on at least a few of the pages of your Idea Pins, and be sure to tag topics (use all ten if you can) before you publish.
What’s the ROI for creators to use Idea Pins? If you are interested in promoting a product or growing your followers, the ROI (return on investment) of your time to create Idea Pins can be quite favorable. If you want to drive traffic directly to your blog, then creating fresh static or video pins is still your best Pinterest option. However, even though Idea Pins don’t drive traffic directly to a web page, there can be a ripple effect. If you get more followers, your regular Pinterest pins might get more views, pins, and clicks.
How do you check your Idea Pin stats? When you click on one of your completed idea pins, you will notice a button in the bottom right corner that reads “See Stats”. You can track Impressions, Pin Clicks, and Saves over the lifetime of the pin. You can also track the number of Follows and Profile Visits you get as a result of an individual Idea Pin.
How can I keep my Idea Pin stats organized? Idea Pin stats don’t appear in the regular analytics tracking of your top pins. Here’s an easy way to keep track, organized into a simple editable spreadsheet. When you get the link, all you have to do is select File, then Make a Copy and you’re set.
I hope this Idea Pin Challenge has helped you learn how to design and use Idea Pins effectively to grow your reach on Pinterest. May you experience great success with all of your Idea Pins!