Reusing Blog Content: 7 Easy Ways to Update Pinterest Pins

I’ve been making a huge effort lately to work smarter, not harder, as a blogger. I have a full-time job as a school librarian, which I love. I also have a dear family, plus other obligations, as most do. What have I been doing lately to streamline and still drive more traffic to my blog? Reusing blog content and updating pins on Pinterest! If you would like to read about my Pinterest growth strategy, check out this post.

pinterest profile screenshot May 2020

***Disclaimer: This post contains affiliate links, which means I earn from qualifying purchases at no additional cost to you.***

One component of my strategy is pinning to group boards. In order to have fresh pins, I developed a plan and have tried to keep it as simple as possible. I only publish new blog posts once a week. So what do I do on the days when I don’t have a new blog post to pin to my boards? Read on!

reusing blog content 7 Easy Ways to Update pinterest pins pinterest image

Devote a Pinterest Board Specifically to Your Own Pins

When I began to realize the blog-traffic-driving potential of Pinterest, I created a board called “Best of Fluxing Well”. Whenever I post a new pin linked to one of my blog posts, I make sure the new pin is added to this board. Since the pins are organized in chronological order, it’s easy to see which pins are older. If you haven’t created a similar board for your blog post pins, this would be a good time to get one going.

Frequency of Reuse

When I am looking for a pin to update and reuse, I check my Best of Fluxing Well board. I look at pins that are more than 30 days old. For some reason, and this could change at any time, Pinterest seems to frown upon re-pins of pins that are less than 30 days old. Maybe it has something to do with the pin data that shows the number of shares and clicks in the last 30 days.

Creating New Pinterest-Worthy Images

Once I have chosen a pin to update, I do more than just re-pin it. I look back in Canva to see if I can find the previously-used pin. If I find it, I make a copy, then make adjustments to the copied image. I usually change the colors, and I might change the placement of the image. I also might change the image altogether. As mentioned before in previous posts about container planting and painting, I am artistically challenged. I have managed to pick up a few pointers as I’ve designed pins. I find that the pins I redesign look a bit more polished than the originals. I also have the advantage of knowing which pins were most popular. I’ve found that on Pinterest, people tend to be more attracted to lighter images and pastel colors. Consider the two examples below:

Reusing blog content book series pinterest

reusing blog content book series enjoy

The bottom pin received about 10 times more shares and clicks than the top pin. It was well worth my time to redesign and update that particular pin. One additional time-saver, which I haven’t tried yet, is to create multiple Pinterest images for each blog post. I know a blogger who designs three Pin-worthy images at a time for each new post. Pretty smart! I’m a slow designer, but perhaps I will be able to work that into my schedule as I improve my designing speed.

Revising the Description

Another quick update I give each redesigned pin is a revised description. I try out some different keywords and maybe add or change a hashtag or two. To do this easily and quickly, I copy the description and hashtags from the old pin, then paste it into a Google doc. I add the title of the pin so I can keep track of which pin descriptions I’ve revised. I update the description in Google docs, then paste into my new pin during creation. I save the hashtag revisions for when I am creating the new pin on Pinterest. That way I can use the Pinterest hashtag finder to see which hashtags are most popular.

Quickly Updating the Blog Post to Match

Once I have my revised image, my updated description, and my new hashtags, I’m almost ready to pin. If the blog post is an “evergreen” post, appropriate for any time of the year, I sometimes do one final thing. I check the date of the post in WordPress. If I updated the actual post and added the new pin image as the featured image, I might change the date to reflect the recent update. I wish I could find a way to eliminate the date from my blog posts altogether, but until then, I manually change the blog post publication date if needed.

Reusing blog content to create fresh, updated pins is a smart time-saver for bloggers. Looking for a way to blog smarter, not harder? Read this post about updating old posts and creating new pins to drive more traffic to your blog. #blogging #blogger #bloggingtips #pinterest #pinteresttips #blogtraffic #blog

What Time to Pin

There are conflicting reports about when the best time to pin each day occurs. I don’t use a paid Pinterest scheduler, so I can’t pin while I sleep. I may invest in a service at some time in the future, but for now, I just have five-minute pinning sessions about five times a day. I try to do two in the morning before work, and three in the afternoon/evening. To see the list of what I do in each pinning session, check out my plan and free checklist in a previous post.

Where to Pin

For my first pinning of a fresh pin, I place it on the most relevant board of mine as possible. Next, I pin to my Best of Fluxing Well board and any other boards of my own that fit with the pin’s content. Finally, I pin the fresh pin to as many relevant group boards as I can. I’m always careful to share the posts of others if that’s what the board rules require.

Pin Scheduling

I use Tailwind to schedule many of my Pinterest posts. One of the nice things about Tailwind is it lets me know when I last posted to a particular board from the same URL (post page). I also pin manually about 3 times a day, just to keep my boards fresh. Now that I have more content of my own, I pin about 70% of my own content and 30% of others. Tailwind is free to try if you think it might be something you would use. I ended up purchasing an annual plan. It’s less expensive per month, and it has saved me so much time.

What are Your Favorite Free Technology Tools?

How about you? Do you have favorite strategies for making updated pins for Pinterest? I welcome your suggestions and ideas. If you are a fan of using fun video tools, you might like my eBook containing information about some excellent free tools for adding interest to a blog, web page or social media account.

10 Fun, Free Media Tools to Make Your Blog Stand Out jpg

It’s a great resource for classroom teachers as well as bloggers, and is free to subscribers, along with many other resources for bloggers and teachers. Thank you for taking the time to visit my site today.  Have fun experimenting with video pins!

Fluxing Well circle brand photo

32 thoughts on “Reusing Blog Content: 7 Easy Ways to Update Pinterest Pins”

  1. All good advice. Now that Pinterest is favoring fresh pins and new images, it’s time to go back to those old posts and create a handful of new pins for them.

    Reply
    • Ann-Marie,

      Yes, I’ve been working on trying to create some fresh pins each week, daily if I can. Thanks for your affirmation!

      Lisa

      Reply
  2. Doing a lots of efforts, keep it up
    I’m a lazy man– hahaha

    Reply
    • Jitendra,

      Yes, it takes effort, but I’m getting faster at it all the time. Thanks for commenting!

      Lisa

      Reply
  3. You gave me a great idea! The date shows up in my post links too. I didn’t know NOT to set it up that way when I started blogging. I’ve never thought about manually changing the date when I do an update. Thanks for the suggestion!

    Reply
    • Cindy,

      You are most welcome. Many of the ideas are things I just stumble across. There are still some tweaks I’d like to make, like figuring out how to delete the date entirely, but I might need to change my theme. I’m not quite ready to do that. Thanks so much for your affirmation!

      Lisa

      Reply
  4. Do you delete the original pin that you’re updating?

    Reply
    • Jordan,

      Good question! No, you keep the original pin out there. You can create an unlimited number of pin designs for each blog post or web page you are linking to. The older pin designs may keep driving traffic to your blog. The more pins you have out there, the more chances you will have of driving more traffic to your blog. If you are on Facebook, you might want to join my Blogging Well with Pinterest Group. The link is: https://www.facebook.com/groups/895709510827965/ Thanks for your question, and good luck with creating new pins!

      Lisa

      Reply
  5. Thanks for the tips. I have been trying to make new pins for older posts but never thought of copying the old one and changing it up a little. That would definitely save time.

    Reply
    • Sharon,

      It definitely does! I haven’t been as good lately about updating old pins. School has started, and I’m up to my eyeballs in school tasks, but eventually I hope to get back to updating and redesigning my old pins. It really is amazing what a difference a few shortcut changes can make. Thanks for commenting, and good luck with all of your pinnning!

      Lisa

      Reply
  6. These are great suggestions that work! I’ve been doing the same with older posts…freshening them up and sending them back out. One thing I haven’t done is changed the description. That’s a wonderful idea that I’ll implement immediately. Thank you for all that you offer!

    Reply
    • Cindy,

      Thank you so much for your kind words. I appreciate the positive affirmation, and am happy I had something new to offer you. It gives me great pleasure to know that you find my ideas helpful! Happy reusing of your pins!

      Lisa

      Reply
  7. These are great tips! I find Canva really easy to use to make multiple pins per post – I’ve got it down to creating around 10 pins in 5 minutes by having a template system. I’ve been using an Excel sheet to track when I pin them and with which design as it gets super confusing otherwise! I really like your tips on repurposing older pins as this is something I haven’t done before – I usually just upload different pin designs on my non-new post days but I think I will try this out as well!

    Reply
    • Hannah,

      I wish I were as efficient as you with Canva! I take forever to design my pins, even though I reuse templates as well. Good job! I also like your idea of using an Excel sheet to track your posts. I’m glad you think my tips are helpful. Thanks so much for your comments, and happy pinning!

      Lisa

      Reply
  8. I keep meaning to create a board for my own pins and thats the only thing on this list I don’t do – I guess that means I should put it towards the top of my priority list! Thanks for sharing this!

    Reply
    • Ariana,

      My Best of Fluxing Well board really helps me keep track of my pins. I have one place I can go to see how they are all doing. I’m glad you liked my post. Thanks for commenting, and happy pinning!

      Lisa

      Reply
  9. Excellent post – thank you for sharing. I am constantly updating & adding new pins with alternative titles etc to suit my blogs. I have even restored old blogs and managed to get maybe 3 additional ideas out of that one post!

    It really is worthwhile going back and restoring old material!

    – Nyxie

    https://www.nyxiesnook.com/3-key-types-of-therapy-in-recovery/

    Reply
    • Nyxie,

      Thanks so much for your positive affirmations. I’m glad you have had great success reusing your old blog posts, and I appreciate you taking the time to comment on this one. Have a super week!

      Lisa

      Reply
  10. I hadn’t thought about doing this before. .and I haven’t fully utilized the pinning strategy, but the way you lay it out here makes me think it’s too easy to incorporate into a schedule to just leave it out. So, thanks for these excellent strategy tips for blogging and generating more interest using pinterest! 🍃 I’m going to put some serious thought into renewing my strategy with these ideas in mind.

    Reply
    • Lisa,

      What a nice name!=) I’m glad you like my tips, and I hope you get to put them to use. It gives me great satisfaction when someone gets useful ideas from one of my posts. Thanks for taking the time to comment, and good luck with all of your blogging endeavors!

      Lisa

      Reply
  11. These tips are so helpful to me! I am just getting back to blogging after a long hiatus and it seems like i have to relearn so much…I love pinterest too and love the tip about having a board dedicated to your own content…that I have been doing and I am already seeing the results.

    Reply
    • Djebe,

      I’m so glad you found my post to be helpful, and I’m happy the board with your own pins is working for you. Good luck with getting back to blogging, and thanks for taking the time to comment!

      Lisa

      Reply
  12. This is great information. I took a Pinterest course and you are spot on!

    Reply
    • Marie,

      I haven’t had the time to take any courses, so thank you very much for the affirmation. It means a lot to know that the information I’m giving is in harmony with the strategies of others. Thanks for helping me feel that I’m on the right track. Have a super week!

      Lisa

      Reply
    • Nyxie,

      Well done for having two pins for each post. I really need to start doing that. Thanks for the encouragement!

      Lisa

      Reply
  13. Pinterest is still a mystery to me half of the time, so this was really helpful.

    Reply
    • Sarah,

      Oh, I’m so glad. I’ll keep posting anything new that I learn. Thanks for your kind words!

      Lisa

      Reply
  14. These tips will definitely help me. How many pins do you get done in the five minute time frame? I need to do a little revamping myself.

    Brittany | ordinarilyextraordinarymom

    Reply
    • Brittany,

      I start by pinning 7-10 that come up on my feed. I pin them to my boards to keep my boards fresh. Then I pin one of my pins to three or four different group boards. Finally, I go to each of the group boards and share 1 pin from someone else. Most of the group boards I belong to require this as one of the rules. For every one of my own I pin, I share 1 from someone else. I’ll send you the link to my group board in a direct message, if you want to join and collaborate. Thanks for reading and commenting on my post!

      Lisa

      Reply
  15. Great tips!! I am going to start doing this some of my earlier post don’t even have a specific pin! Thank you so much!

    Reply
    • Holly,

      Thanks so much for your positive comments. I’m glad you found the tips useful. It’s interesting for me to look back at some of my earlier pins and realize how much I’ve learned. I’m still learning! Best of luck with all of your pinning endeavors!

      Lisa

      Reply

Leave a Reply to Cindy Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Skip to content